โ Digital Subscriptions
The digital subscription business is a perfect model to show the capabilities of what an NFT can do. A digital media company can gate keep their content by only allowing access to consumers that hold the correct NFT. This would add an additional model outside of paywalls for brands.
Revenue in the Digital Newspapers & Magazines segment is projected to reach US$15.96bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 1.90%, resulting in a projected market volume of US$17.21bn by 2027.
Function
Unlike data intrusive sign ups, gating content via an NFT would allow a user to protect their personal data and info while still being able to access the content they are willing to pay for.
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